A NEW EUROPEAN STRUCTURE INTEGRATED SFX

The Smart Brand Group project is founded mainly on its activity in the development of the techniques of special and visual effects.
Based on the experience and creativity of LEONARDO CRUCIANO WORKSHOP, a hotbed of creations in the most varied Practical Effects and Special Make-up fields, the organization is enriched by associates and partners, specialized in different sectors of laser scanning, digital video takes of minisets and miniatures and the prototyping of minor patented projects of optic and eletronic physics, becoming one of the most interesting European Visual Effects sections lead by WONDERLAB.

All this has meant the rapid development and registration of its first integrated special effects system named “LCW’s INTEGRATED SYSTEM”.This system does not need a separate green screen set for the action of characters and creatures and avoids having to recreate in CGI sections which over-emphasizes subjects and environments, making the images much more controllable by the director on pre-vis and on set. Productively and economically, an additional aspect of this is the limitation of scenography creation and post-production costs.

THE “SMART BRANDS GROUP SFX / VFX” TEAM

Coordinated by the “Smart Brands Group” producer Angelo Poggi, the supervision of the integrated SFX system is lead by the inventor and concept artist of the project Leonardo Cruciano, and the VFX supervisor Bruno Albi Marini, helped by a team of visual effect artists, such as digital composer Matteo Petricone character animator Gianpaolo Fragale, lighting artist Ottaviano Brando and matte painting artist Fabio Barretta.

Supported by stop-motion and miniset artist Stefano Bessoni, and creative mechanical engineer Stephen Duve, the project increases its executive possibilities collaborating with special make-up artists and top creators of Leonardo Cruciano Workshop such as Luigi Ottolino and Luigi D’Andrea, specialized animatronics artist Mauro Corradini and applied artist Domenico Matera .